Loreal Elvive colour protect purple shampoo

This is a bottle of L’Oréal Paris Elvive Colour Protect Purple Shampoo.

Uk imported authentic product

200 ml

What it is

A purple shampoo designed to reduce unwanted yellow, orange, or brassy tones in colored hair. The purple pigments help neutralize warm tones, especially in:

• Blonde hair
• Silver/gray hair
• Highlighted brunette hair
• Bleached hair

Key features shown on the bottle

• Anti-brassiness formula
• Helps neutralize yellow & orange tones
• Suitable for highlighted brunette, blonde, and silver hair
• Comes in a recyclable bottle

How purple shampoo works

Purple sits opposite yellow on the color wheel, so the violet pigments help balance warm discoloration and keep hair looking cooler and brighter.

How to use

1. Wet hair thoroughly.
2. Apply shampoo evenly.
3. Leave it on for about 1–3 minutes (longer for stronger toning if your hair tolerates it).
4. Rinse well.
5. Use 1–2 times per week instead of daily shampoo.

Good for

• Maintaining salon-colored blonde hair
• Refreshing silver or gray tones
• Reducing brassiness after bleaching or highlights

Things to know

• Overuse can sometimes leave a slight purple tint on very light hair.
• It can be a bit drying, so many people pair it with a moisturizing conditioner or hair mask.