Loreal elvive Purple conditioner

This appears to be L’Oréal Paris Elvive Colour Protect Purple Conditioner – Anti-Brassiness.

What it does

This is a purple toning conditioner designed for:

• Highlighted brunette hair
• Blonde hair
• Silver or grey hair

The purple pigments help neutralize yellow and orange/brassy tones that can develop after bleaching, coloring, or sun exposure.

Key benefits

• Helps maintain cooler hair tones
• Adds softness and moisture to color-treated hair
• Reduces brassiness between salon visits
• Suitable for chemically treated or highlighted hair

How purple conditioner works

Purple sits opposite yellow on the color wheel, so it helps cancel out warm yellow/orange tones in lightened hair.

How to use

1. Shampoo your hair first.
2. Apply the conditioner evenly through mid-lengths and ends.
3. Leave it on for a few minutes (usually 2–5 minutes depending on desired toning).
4. Rinse thoroughly.

Best for

• Blonde highlights
• Balayage
• Platinum blonde
• Silver/grey hair
• Lightened brunette hair

Things to know

• Using it too often may leave a slight purple tint on very porous hair.
• Usually used 1–3 times per week, not necessarily every wash.
• Works best when paired with a purple shampoo.

You can learn more from L’Oréal Paris.