Loreal Bond Repair Shampoo

This is L’Oréal Paris Elseve Sulfate Free Bond Repair Plus Shampoo — a hair-repair shampoo designed for damaged or weakened hair.

What the product claims

• Sulfate-free formula: Made without harsh sulfates, which can help reduce dryness and color fading.
• Bond repair technology: The label says it contains a 6% Bond Repair Complex with amino acids, intended to help strengthen broken hair bonds caused by heat styling, bleaching, coloring, or chemical treatments.
• For damaged hair: Marketed for “all types of damaged hair,” aiming to improve softness, strength, and manageability.

What “bond repair” means

Hair bonds are internal protein connections that keep hair strong. Heat tools, bleach, coloring, and frequent styling can weaken these bonds. Bond-repair shampoos try to reinforce or protect them so hair feels:

• smoother
• less brittle
• shinier
• easier to detangle

Best suited for

• Chemically treated hair
• Dry or frizzy hair
• Heat-damaged hair
• Color-treated hair
• Hair prone to breakage

How to use

1. Wet hair thoroughly.
2. Apply shampoo to scalp and lengths.
3. Massage gently until it lathers.
4. Rinse well.

Follow with a conditioner or mask from the same repair range for better results.